Customers only tend to stay on Shopify stores that are engaging and easy to navigate. As long as every feature works efficiently and you offer competitive prices, you have a much better chance of turning a visitor into a customer. The best way to ensure the engagement and user-friendliness of your store is with quality testing.
An ideal quality test would result in an intuitive and easy-to-use interface, flawless performance, quick navigation, and attractive content. Sellers can rely on Shopify quality assurance and shopify ab testing to check all these boxes.
There’s no doubt that Shopify showers you with a sea of customization options, making it hard for sellers to choose the right template or theme. However, if you’re unsure what theme to pick, AB testing can help you get an idea.
If you’re unsure which payment method to use, security testing will help you figure it out. Meanwhile, performance testing will help you check whether your checkout procedure is fast enough.
Regardless of the type of testing you opt for, there are certain elements to test to quality assure your Shopify store. So, let us walk you through the process.
Shopify Quality Assurance Testing Checklist
- Search Result Page
- Product List Page
- Product Detail Page
- Shopping Cart Page
- Checkout Page
- Order Success Page
- My Account Page
- Transactional Emails
Here is a checklist to keep in mind while Shopify AB testing:
First impressions are essential for Shopify as customers can judge you based on your store’s appearance. The homepage or landing page is the heart of any ecommerce store, and it decides whether the customer is intrigued enough to move forward.
Having a functional and eye-catching homepage or landing page will give you a great advantage over your competitors. Here are a few questions you can ask yourself while setting up your shop for Shopify AB testing:
- Are the header links leading to the correct section in my shop?
- Are the categories in my shop well organized?
- Do the dynamically populated elements in my shop have redundancies?
- Are the social media icons leading to my social media pages?
- Are the carousel images disengaging the customers?
- Is the data mining system in my shop pulling the correct data?
- Are the links, menus, and buttons functioning properly in the banner images?
- Are the footer links leading to the correct section in my shop?
Search Result Page
The next step is to quality assure the search result page. After that, your customers should have no problem finding your shop via the Shopify search bar and searching for your products through the shop’s search bar.
Retail sites rely on search algorithms for success, so you must ensure that your store ranks high when users search their interests on Shopify’s search bar. Here are a few questions you can ask while testing the search result page for your shop:
- Are my products searchable with the help of the product name, brand name, SKU number, or long-tail keywords?
- Does it redirect the customer to the product detail page when they click on it in the search results?
- Are my products relevant to the search results?
The ultimate goals are to ensure that your products rank high and the customer is redirected to the correct page. Besides, your products must be easy to search for and relevant to what the customer is searching for.
Product List Page
Once the customers land at your shop, it should be easy to navigate. If the customers can’t find what they’re looking for, you’ll lose a prospect even if you offer what they need. Your product list should be simple and intuitive, so your customers have no trouble looking for a specific product.
You can simplify the Shopify sales funnel by categorizing your product list correctly. For example, if you’re running a cosmetics business, it’s best to organize your product list with categories such as Blushes, Eyeliners, Palettes, Foundations, Concealers, etc.
In addition, adding Filter and Sort buttons can also make the purchase much easier for the customer. Here are a few questions to ask while testing your Shopify store’s product list page:
- Is the Filter option working flawlessly? Would a different combination eliminate any discrepancy?
- Is the Sorting done correctly? Is my store offering the right options for sorting based on price, product type, color, etc.?
Product Detail Page
Next, it’s time to focus on testing the product detail page. This step is essential as the product detail page is where a visitor turns into a customer. Therefore, the information on this page should be clear and concise, including a challenge the customer might be facing, how your product solves it, and a couple of product benefits.
Since this page is what convinces the visitor to become a customer, there is no room for lousiness. It should also have the right buttons and automations to instantly add the product to the shopping cart or proceed to checkout.
Here are a few questions to ask while Shopify AB testing your store’s product detail page:
- Are the product images perfect size, zoomable, and fast-loading?
- Are the product specifications populated correctly?
- Is the price of the product visible?
- If there is a discount available, is the product’s actual price available?
- Is the breadcrumb navigation functional?
Shopping Cart Page
Even if a customer likes your product enough to add it to their shopping cart, there’s no guarantee that they’ll buy it. In fact, a survey found that 68% of customers abandon their shopping carts before checkout.
There’s a thin line between a shopping cart page that delights the customer enough to complete the purchase instantly and a shopping cart page that confuses and disappoints your customer, causing them to abandon their purchase.
Of course, prices and discounts are influential factors, but functionality also matters. Here are a few questions to ask while testing the shopping cart page of your Shopify store:
- Is it easy to add products to the cart?
- Does the cart quantity increase if the customer adds a product to the cart twice?
- Is the store correctly calculating and displaying the pricing, appropriate quantity, tax, and discounts?
- Are the appropriate taxes being implemented?
- Are the discount coupons, gift cards, and vouchers?
- Do the products stay in the cart after a customer abandons the cart upon the next login?
The checkout page should be intuitive and easy to navigate if you want your customer to complete the purchase. In this section, you have to focus on testing the payment method and whether the discounts are working or not.
Here are a few questions to ask while testing the checkout page of your Shopify store:
- Are the checkout payment options working correctly?
- Is there a “Save for Later” option for card details?
- Are the card details appropriately encrypted?
- Are the wallet information, balance, and other financial details stored securely?
Order Success Page
Finally, the order went through. The order success page should contain all information related to the products purchased, delivery information, the amount paid, shipping address, etc. Here are a few questions to ask while testing the order success page of your Shopify store:
- Can the customer track their order?
- Can the customer contact the rider delivering their order?
- Does the order success page display the product details?
- Does the order success page display the correct calculation of the prices, discounts, and total amount paid?
My Account Page
Next, you need to focus on testing the My Account page for your customers. This page is the landing page for your registered customers. It should hold all the details about the user’s profile, saved delivery addresses, billing address, order details, recent transactions, wallet information, etc.
Here are a few questions to ask while testing the My Account page on your Shopify store:
- Are the billing and delivery addresses correct?
- Can the customer access any previous orders and re-order them with a few clicks?
- Is the wallet information encrypted?
- Are the recent transactions accurate and hold details such as payment options, delivery date, address, etc.?
Lastly, it’s time to test the transactional emails sent by your Shopify store to your customers. These emails send customers details about major events such as transactions, cart abandonment, discounts, etc.
Here are a few questions to ask while testing the transactional emails of your Shopify store:
- Are the emails triggered based on the correct events in your store?
- Is the email reception time within the defined threshold limit?
- Did the customer agree to receive the transactional email?
Optimize Shopify With Quality Testing
Shopify AB testing is a great way to ensure the quality and functionality of your store before launching it. A major tip to keep in mind during quality assurance is to not run your experiments for too long; the only purpose is to prove or disprove a hypothesis.
In addition, you must be honest with your Shopify AB testing team since you cannot point fingers when it comes to experimentation and testing. Finally, automating your AB testing process is a great way to expedite the Shopify sales funnel, where TridentAB comes into play.
This AB testing tool is the perfect add-on for your Shopify store to improve website conversion rates and create winning digital experiences.