Want A High Converting Landing Page? 8 Strategies You Need to Adopt Now!

January 11, 2022

Creating a high converting landing page is not rocket science, but it does require some work. You have to learn to make a good landing page to give the customers what they need. This entails going beyond designing something that just “looks good.” So how do you interpret the process and release your landing page to amaze the watching world?

What Is a Landing Page?

The objective of an outstanding landing page is to increase the conversion rates to reach your business or marketing growth targets. A landing page can be anything; it can be your homepage, some other page within your catalog, or a standalone page created for a particular sale, campaign, or product. People often get confused when it comes to a homepage vs a landing page or any other page your visitors might find through a search engine.

It all boils down to how they discover your page and why it even exists in the first place. People often find homepages through social media or word of mouth or while landing pages are mostly found organically, through high-ranking search results and keywords. Every page has its own ideology: to act as a gateway to the rest of the site, to inform, or plenty of other motives. A landing page is generally promoted via Google Adwords or other similar services. It exists for only one reason, i.e., to convert. And, this could be your homepage if you want it to raise conversions.

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A Killer Headline

Headline is where everything commences — attention, interest, and understanding. This is what coerces a visitor to stay and learn about what you have to offer. Here is what you need to achieve:

The headline should tell the reader about the service or product.
The headline needs to grab the reader’s attention.
The headline must be short. Don’t exceed more than 20 words, and limit it to 10.

You should also observe if your headline matches an image that explains the service or product, then you do not have to go into a lot of detail in the copy.

Persuasive Subheads

The next element is the subheadline for creating an effective landing page. If your headline makes the visitor look, then your subheadline needs to make them stay. These two make quite an impact on the landing page’s power. This is what you need to keep in mind while creating your subhead:

The subheadline must have some element of persuasion.
Typically, the persuasive subheadline needs to be positioned directly beneath the main headline.
The subheadline can be slightly more profound and more detailed than the main headline.

An Explanation

Your landing page has to make what you’re offering crystal clear. If a potential customer does not understand what your service or product is about, you have lost them. Hence, a straightforward explanation is important. If your landing page is meant for a simple service or product, then you might not need anything more than your headline and subheadline and them being the only copy. Regardless of how you decide to approach your explanation, here is what you need to keep in mind when you develop it:

An explanation needs to be benefit-oriented. Explanations are functional, but functionality needs to be tilted in the user’s favor.
You can integrate your explanation with your headline or completely separate it.

So, your explanation does not necessarily have to be separate from your headline and subheadline. Instead of treating your explanation as that standalone element, think of it more like a goal that your page has to accomplish. When considered in isolation, every element on your landing page would not explain your service or product. Rather, if, as a composite, they can create a clear picture, your page achieves its goal.

Pictures

Visual content is a crucial component of landing pages that really works. It is a fact that the brain processes images 60,000 times faster than the text. This also means that visitors are immediately affected by the images on your landing page. So, as you select and place your images, remember that:

The pictures need to be relevant to your service or product. If you sell a physical product, your landing page must consist of an image of the product.
The pictures need to be large.
The pictures have to be high-quality.
If you sell a service, the main purpose of the image has to be to seize attention and establish relevance to the visitor.

When you determine what to include, you need to keep the focus on the high-quality, significant visuals and not last-minute Photoshop jobs or stock photographs. Your best bet is to keep things straightforward for most landing pages. You need to make your copy “unique” and “fun,” and that is possible. But, your main priority always needs to be clarity.

Something About Pain

Although you might be surprised with the word “pain,” the idea of “pain” leaves a lot of scope for interpretation. This is the psychology behind pain: Humans are wired to avoid pain. Every service or product can alleviate pain in some way. If you can make someone ponder about their pain, they might subconsciously seek some relief from that pain, and therefore be more likely to convert. Here is how you can achieve that on your landing page:

Talk about what someone will lose and not just what they can gain. As per the theory of loss aversion, people are more likely to anticipate the pain of losing something than the ability to feel the pleasure of receiving something of equal value. This means that it feels good to get $50, but the pain of losing $50 is twice as intense as the pleasure of getting the same sum.
You have to consider implementing pain references in the testimonials and in the remainder of the copy. As pain is a potent human element, real human testimonials effectively impart this pain in a trustworthy manner.
Make sure you relieve the pain. Your service or product is meant to be an antidote to the pain. You cannot present a problem without supplying a solution!

Fundamentally, you want to demonstrate a pain point your reader could be facing. Then, draw the conclusion that your service or product will provide the answer to their pain.

Something About Pleasure

Just like humans are pain-avoiding machines, they are also pleasure-seeking animals. Humans are motivated by the wish to receive pleasure, which can come in different forms. There are two major ways of incorporating this into your landing page:

Show how your product meets an emotional need beyond its functional role.
Show how pleasure is a by-product of having your product or service.

To demonstrate how this could work, imagine selling arthritis-relief medication. Basically, you are selling a pill. But you are not just selling a pill. You are selling relief, freedom, and joy. This same principle can be applied to a lot of different products. If you are selling cross-training footwear, you are not just selling something that would go on a customer’s foot, but you’re selling trendiness, respect, security, fulfillment, and vibrancy. The key is to present your product to highlight how it brings psychological and emotional. Everyone desires to be loved, recognized, accepted, appreciated, compensated, honored, admired, etc. Figure out the emotional craving your service or product can satisfy.

A Guarantee

Everyone loves guarantees, and customers are no exception. A guarantee can help people feel reassured through your landing page regardless of what is presented or how it is portrayed. The word itself can improve the likelihood of a conversion. Here is what you need to remember as you create a guarantee for your landing page:

In the absence of product guarantees like satisfaction, money back, etc., you can give a different type of guarantee like “100% No Spam Guarantee.”
Guarantees can have many forms. Select the kind of guarantee that could work for your business category, and show this guarantee on your landing page.
Place your guarantee statement quite close to the CTA. This proximity can help the potential customer find a little assurance and convert.

When you write your guarantee, you do not essentially have to delve into its legalities. The point is to have a guarantee, and the customer should know it.

A Powerful Call to Action

The most crucial element to developing an excellent converting landing page is CTA (the call to action). No element in this article is as significant as your call to action. This is the element that the rest of the content on your page is created to drive visitors’ attention to. This is what ultimately converts your visitors into your customers. So, here is some CTA must-haves:

Design your copy to be compelling. The real CTA copy is the most essential copy on your landing page. Kindly don’t use the word “submit.” Rather, use something exciting, explosive, and persuasive.
Make it huge. The bigger, the better.
Select a contrasting color. Your company, landing page, your designers, and your stylebook all have specific colors they like. Your landing page should have a color scheme.
Use a button. People are trained to expect the CTA to be in the form of a button. Don’t force back years of habit by designing anything other than a button. Stick with tried and true. The visitor knows what to do when they see a button.
Whatever color you use on your CTA, make it exceptional and unique. At the most basic level, your CTA needs to have color. This color needs to stand out from the other colors on the screen to make it stand out. Using contrasting colors can help attract the eye and compel them to click.

Bonus points if you can integrate graphics that can draw the eye to your CTA!

FINAL WORDS

A high-converting landing page is where all your efforts come to execution. This is where customers click, buy, and you receive revenue. So, you have to be careful not to mess it up! Luckily, developing a high-converting and powerful landing page is no rocket science. Begin by executing all the essentials in this post, and you will be well on your way to engage your visitors and convert them into potential customers.

Pro Tip: Design and user experience need to go well together to generate store conversions. With Tada you can easily combine your brand and website with much needed features to convert your visitors to customers. You can even personalize pop-ups and have them convert your customers in no time!