If you are running an online store, the landing page is a crucial aspect of your website. It’s where your potential customers will land and decide if they want to stay or leave. Shopify landing page builder allows you to create an attractive and effective landing page.
However, there are dos and don’ts that you need to keep in mind when designing your landing page. Moreover, using tools like TridentAB plays an important role in optimizing your landing page design to increase the conversions.
In this article, we will discuss the dos and don’ts of landing page design with Shopify landing page builder. Let’s dive in!
Dos of Shopify Landing Page Builder
Let’s first discuss the Dos of landing page design:
1. Keep Your Shopify Landing Page Simple and Focused
Keeping your landing page simple and focused is essential for engaging your visitors and converting them into customers. The key is to keep the user experience uncomplicated, so that your visitors can quickly understand what your product does and why it’s valuable.
Unnecessary clutter will only serve to distract visitors away from the goal of conversion rather than guide them towards it. Include only the most important elements on the page like a strong headline, powerful visuals, clear value propositions, and an effective call-to-action button.
2. Use Strong and Clear Headlines
Strong and clear headlines are essential for encouraging customers to take the next step in their journey towards conversion. Make sure your headline concisely states what you’re offering and who it’s for.
It’s also important to craft a headline that resonates with your target audience and generate curiosity in order to keep them engaged on the page. Additionally, be sure to use subheadings that further explain why your customer should take an interest in what you’re offering, as well as key benefits of signing up or purchasing from you.
3. Use High-Quality Images and Videos
High-quality images and videos can help create an emotional connection with visitors and compel them to take action. Images should be clear, color-corrected, and closely associated with the message you’re trying to convey. Videos should be of good quality and provide a positive representation of what your product does for customers. 
Make sure these visuals don’t overwhelm the page by pairing them with relevant text that explains why they’re important. High-quality images and videos are essential in connecting customers to your brand quickly so they understand why they should take interest in what you’re offering.
4. Keep Your Call-to-Action Clear and Visible
Keeping your call-to-action clear and visible is essential for encouraging visitors to convert. It should be prominently placed on the page and contain a concise message about what action you’d like customers to take.
Make sure it stands out from other elements on the page without being overwhelming or intrusive, as this could detract attention away from the CTA itself.Additionally, use persuasive language that speaks to visitors and explains why taking this action will benefit them directly.
5. Use Social Proof to Build Trust
Using social proof is a great way to build trust and confidence among your visitors. People are more likely to take action when they’re confident that other customers, professionals in their industry, or even celebrities have done so as well. Emphasize customer reviews, expert opinions, and any industry awards you may have received to boost customer confidence.
Additionally, displaying the amount of sales or signups your product or service has already received is also a powerful way to demonstrate value and encourage conversions. Social proof helps guarantee visitors peace of mind in knowing that they’ve made the right decision when choosing products or services from your business.
6. Optimize Your Landing Page for Mobile Devices
Optimizing your landing page for mobile devices is essential for providing a great user experience. Mobile users should be able to access the same content as desktop users with minimal effort, including easy navigation and fast loading times. Make sure text, images, and videos are legible on smaller screens and that all important features are accessible.
Additionally, use touch-friendly elements like larger buttons so it’s easier to tap on the desired action item with precision. When you optimize your landing page correctly for mobile devices, you create a user-friendly experience that encourages visitors to engage further with your brand.
7. Make Your Landing Page SEO-friendly
To improve visibility and get organic traffic to your landing page, it needs to be optimized for search engine optimization (SEO). This means optimizing your landing page’s titles, descriptions, metadata and URLs – as well as using keywords that are relevant to the content you’re providing. Also consider using a focus keyword or phrase throughout the content itself which should give visitors an idea of what they can expect to find on each particular page.
By ensuring that all elements used in conjunction with SEO are optimized correctly, you can help ensure higher search engine rankings and more visits from potential customers. Optimizing your landing page for SEO is essential in order to make sure customers can discover it quickly so you can successfully increase conversions.
8. Use A/B Testing to Optimize Your Landing Page
A/B testing is a great way to uncover the best combination of elements for your landing page and optimize it for conversions. By creating two versions of a single page, A/B testing allows you to compare different layouts, content types, images, colors and calls-to-action in order to come up with the combination that will work most effectively.
This can be done without taking too much time or spending too much money. You’ll then have a good idea of which elements are more helpful than others when incrementally increasing your visitors’ curiosity or interest in what you offer. With A/B testing, you can make sure that every element on your landing page is working together to keep customers engaged throughout their journey towards conversion.
9. Provide Clear and Concise Information
Providing clear and concise information on your landing page is essential for engaging customers. Make sure all the points of interest are summarized in a way that can be understood quickly – this means using straightforward language and avoiding complex sentences or words.
It’s also important to provide explanations as to why visitors should take an interest in your product or service. Additionally, explain how it solves a problem for them in as few words as possible – make sure it’s not too long winded.
10. Use a Consistent Branding Strategy
Using a consistent branding strategy is essential for developing trust and recognition with visitors. Make sure all elements on the page are aligned with your brand, from the colors you choose to the fonts and logo placements. This will keep customers informed of who exactly they’re dealing with at each step in their journey towards conversion.
Additionally, use consistent language throughout any messaging or copywriting used on your landing page. This will make it easier for people to feel familiar with your brand as they visit you more often or move deeper into their journey of becoming a customer. A uniform look and feel helps create an expectation among customers that can help boost conversions and build loyalty over time.
11. Focus on Benefits, Not Features
Focusing on benefits rather than features is essential for successful conversions. Many customers don’t fully understand what a product or service has to offer, and they don’t have the time to learn or investigate it any further. That’s why it’s important to explain how your product solves problems, who it can benefit, and why those benefits matter most. 
To do this effectively you should emphasize the effects of working with your brand – such as attaining a specific lifestyle or eliminating certain issues in customer lives – rather than listing out technical details about capabilities within the product itself. When customers are able to understand how engaging with you directly impacts their lives, that’s when conversions start occurring faster.
12. Use Scarcity to Create Urgency
Scarcity can help create urgency and expedite customer conversions. To do this, use a copy such as “limited-time offer” or “only X left in stock” to emphasize the fact that there is only a small window of time for customers to act. It is important to use this element strategically and avoid pressuring visitors too much by not providing too much detail or offering multiple options on discounts.
Additionally, you don’t want people to feel overwhelmed by scarcity tactics so be sure to balance it with plenty of additional content explaining why your product is valuable for them. Urgency created through scarcity helps show customers that if they don’t take action now they may lose out on something special – motivating them even further towards signing up or purchasing from you.
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13. Use White Space to Create a Clean Design
White space is an important element for creating a clean and organized look on your landing page. It helps break up large blocks of content with visual breathing room, making it easier for customers to scan or read further into the page. Additionally, by evenly distributing white space you can give attention to specific information that could be essential in convincing users to take the next steps towards conversion.
Use white space strategically throughout your landing page in order to achieve clarity and a consistent layout – this will help encourage visitors to become familiar with each message you’d like them to see before taking action. Proper use of white space helps enhance customer engagement while increasing conversions as well.
Don’ts of Ecommerce Landing Page Design
Now, let’s explore a few don’ts of ecommerce landing page design:
1. Using Too Many Fonts
Using too many fonts can make your landing page look cluttered and confusing. It’s best to stick with one or two fonts that complement each other and are easy to read. Using a consistent font throughout your landing page can help create a cohesive design.
2. Not Having a Clear Message
Your landing page should have a clear message that is easy to understand. If visitors are confused about what your page is about or what you’re offering, they’ll likely leave without taking any action. Make sure your message is clear and easy to understand.
3. Too Much Information
Having too much information on your landing page can overwhelm visitors and make it difficult for them to take action. It’s important to focus on the most important information and keep the design clean and simple.
4. Ignoring Mobile Optimization
Mobile optimization is crucial in today’s digital landscape. If your landing page isn’t optimized for mobile devices, you’ll miss out on a significant portion of potential customers. Make sure your landing page is responsive and looks great on all devices.
5. Slow Loading Speed
A slow loading speed can significantly impact the user experience and lead to a high bounce rate. Make sure your landing page is optimized for speed and loads quickly.
6. Over-Complicating the Design
A complex design can be distracting and overwhelming. Keep the design simple and clean to ensure visitors can easily understand your message and take action.
7. Neglecting the Importance of Color
Color plays an important role in the overall design of your landing page. Make sure you’re using colors that complement your brand and create a cohesive design.
8. Using Stock Images
Using stock images can make your landing page look generic and unoriginal. Consider using original images or hiring a professional photographer to create unique images that showcase your brand.
9. Failing to Test the Page
Testing is crucial in ensuring your landing page is effective. Make sure you’re testing different elements, such as the call to action, to determine what works best for your audience.
10. Forgetting the Call to Action
A clear call to action is essential in driving conversions on your landing page. Make sure your call to action is easy to find and clearly communicates what action visitors should take.
11. Ignoring Social Proof
Social proof, such as customer testimonials or reviews, can significantly impact the decision-making process of potential customers. Make sure you’re incorporating social proof into your landing page.
12. Lack of White Space
White space, or the empty space around design elements, is essential in creating a clean and visually appealing design. Neglecting the use of white space can make your landing page look cluttered and confusing.
13. Not Following the Brand Guidelines
Your landing page should align with your brand’s visual identity and messaging. Neglecting your brand guidelines can create confusion for visitors and damage your brand’s credibility.
Final Thoughts
Designing a landing page with Shopify landing page builder is easy, but you need to keep in mind the dos and don’ts we discussed in this article. A simple and focused landing page with high-quality visual content and a clear and prominent call-to-action (CTA) can significantly improve your conversions. Test and optimize your landing page regularly to achieve the best results.