Are you aware that 51% of shoppers use mobile devices to search for new products and brands? Since “smart” mobiles and portable devices have come into the picture, they have been gradually taking traffic away from the desktops.
If desktop landing pages can be compared to a job interview, mobile landing pages are similar to elevator pitches on steroids. You have only a few seconds for your page to load, seize your users’ attention and motivate them to act. Constructing the ideal mobile landing page is not an easy task. Unless you have a great mobile strategy in place before you begin, you can miss out on valuable opportunities for better conversions.
What Is A Landing Page?
A landing page is a website or web page that pops up when a visitor clicks on an online ad or a search result. These pages generally have a single call to action or a plan with minimal design and navigation. Got a lot of ideas? Test what images, messages, offers, and layouts could assist you in increasing conversion and retention. With Trident’s easy-to-use editor, you can create and set up split tests in no time and receive customer insight to drive your marketing decisions.
The Importance Of Mobile Landing Pages
You cannot and should not overlook the importance of the mobile landing page! Here are few reasons:
- A huge part of the internet traffic originates from mobile devices.
- People devote 69% of their entire media time to their smartphones.
- The percentage of US adults having a smartphone has rapidly increased this decade.
- Customers are 62% less likely to purchase your service or product after a negative mobile experience.
- 71% of global traffic to selling websites comes from smartphones and tablets.
- Nearly half of all the online shopping orders are via mobile.
Create Your Own Landing Pages Like This With These 10 Best Mobile Landing Page Practices.
The top mobile landing pages always seize attention, demand action, and acquire a conversion. When you land yourself on a well-designed mobile landing page, something inside you jumps up in glee just because it feels right and is simple to use.
Design a Separate Mobile Landing Page
It isn’t just enough to be responsive or mobile-first anymore. Your mobile landing page has to be specifically designed for mobile use, or converting is going to be a task, and it will not happen the way you want it to. The problem with a responsive design is that all the elements are mostly designed for desktop, not for mobile. Even the flow of the page was designed for desktop use. Most mobile users browse and search sites differently than desktop users. So, your landing pages have to be personalized for each device to be used throughout a customer’s journey. It is imperative to map out a customer journey and construct your site optimized for the devices that can be used all through the way.
If key data like business hours, inventory, and pricing can’t be easily accessible on your website, your contact information definitely needs to be. This could entail using a click-to-call button that is easy to spot and huge enough to click. Mobile users are fascinated by the idea of getting the data they are searching for right now. If they cannot find it quickly on your site, they can look for an easy way to contact you and find the info they are looking for.
A lot of times, a shorter landing page is better. However, there are times users will just want to read something on your site or browse through the catalog. In such cases, it is ideal to use click-to-scroll. Click-to-scroll is setting up navigation buttons a user can click to lead them to a long scrolling page. Instead of forcing them to scroll on your site’s visitors, you allow them to call the shots.
Use Sticky Headers & Footers
Although screen real estate is valuable on mobile landing pages, it is essential to keep your call to action or any navigation you are using for your mobile landing page easily available. Sticky navigation allows visitors to find what they are searching for about 22% faster, a huge deal for mobile landing pages. Even though it is unexplainable, literally everyone favors sites with sticky navigation.
Use Mobile-Optimized Pop-ups
Pop-ups can be quite effective and useful for lead generation on mobile landing pages if you make them optimized for mobile. A huge part of that optimization merely means keeping them as simple as possible, so limit your formula to just a few arenas or just an email address. You can always reach out to the consumer later at the provided email address for more information. The pop-ups used for mobiles should match your mobile landing page size and shouldn’t be a burden for the visitor to close. Tada’s gamified and customizable pop-ups are a great way of converting subscribers and boosting sales. This is a one-stop solution for a great mobile landing page.
Craft Shorter Copy
Your mobile landing page should not have everything your desktop site has. This is a place to use an abbreviated and shorter copy, in short clarity! You can still be colorful and clever, but you need to get to that point quickly, or your visitors might get frustrated and leave.
Go Easy on Visuals and Videos
Videos and images take up a lot of data. Not all the users visiting your mobile landing page are on WiFi; some could be just be using their restricted cellular data. So, reduce the images and optimize the images you use to ensure they’re compressed. If you are using videos, do not set them to auto-play. This will allow the visitors to click if they want to watch it or skip it altogether. Clicking video could also distract your visitors from the primary CTA (call-to-action). A good landing page does not have to be filled down with images and videos to look appealing.
Make it Fast
Paying attention to the load times is extremely important; as the page load time increases, the bounce rates also increase. So, when a visitor leaves a site due to slow load times, 50% of them hardly ever come back. Fascinatingly, the average time it takes to load a mobile landing page completely is about 15 seconds. If you actually think about it, 53% of mobile site visitors might bounce off if a site takes longer than 3 seconds to load. If you limit the number of images and turn off the auto-play in the videos, then the issue of slow page load might not exist anymore. You could also switch your hosting plan to the faster one.
Stick to Single Column Layouts
Mobile devices do not need various columns. They do not have room for them, and anything crossing a single column can make scrolling and navigation feel really cumbersome. Of course, rules are meant to be broken sometimes. If you want to catch visitor’s attention, it could be good to misalign content occasionally. For the major part, single-column is just the way to go.
Do you know that some marketing thought leaders believe that navigation should be avoided altogether on mobile landing pages? More focus should be on pushing visitors towards the primary call to action on the site? Most of the mobile landing pages use a “hamburger” for navigation to save space on the smaller screens. Most of the visitors are used to seeing this symbol and know that clicking it brings up navigation options. Few sites use the sticky headers to include some of the main navigation links related to the main goal they have for the mobile landing page.
Here Are Few More Tips To Lessen The Text On Your Mobile Landing Page
- Remove anything you can, without sacrificing clarity – The objective is to be succinct and brief, not to cut out the key points that might make or break your message. If something adds value, let it be.
- Use bullet points – Bullet points are perfect for getting key points across in lesser chunks without the need for elaborate sentences or paragraphs. They also have the extra advantage of attracting the visitor’s eye, making them less likely to go unnoticed.
- Keep sentences and paragraphs short – Paragraphs and sentences need to be both easy to read and short. There should be no lengthy walls of text on your page. Dividing or breaking up the text can keep the visitor interested and makes it easier to find crucial points. Don’t forget that you are constrained with less space on a mobile landing page than on any desktop site.
With the increase in mobile traffic, now is the time to invest more effort and time into your mobile landing page. These few practices are easy to implement and simple to follow.