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Exploring the Best eCommerce Website Builders of 2023

Looking for the best ecommerce website builder for your online store? Read now to learn about the top picks in 2023 to do it without technical knowledge!  doesn’t confine you to a one-size-fits-all approach. You can easily customize everything according to your vision, allowing you to create a store that resonates with your customers and captures the essence of your brand.

WooCommerce plays with different payment gateways, so you can accept payments however your customers prefer. Whether you want to offer credit card payments, PayPal, or even digital wallets, you can do it without a hitch. You can also set up different methods, rates, and even offer free shipping to entice shoppers.

WooCommerce doesn’t just stop at physical products. You can sell digital goods like e-books, online courses, and software downloads. It’s like having a virtual marketplace for all your creative ideas.

SEO Friendliness

Just like WordPress, WooCommerce doesn’t skimp on SEO goodness. This best ecommerce website builder not only creates your online store but also helps it get noticed by search engines. 

The platform lets you customize your URLs, titles, and meta descriptions. This means you can use keywords your target audience is searching for, giving your store a better chance of appearing in those search results.

WooCommerce also generates a clean and optimized code structure that allows search engines to crawl and understand your website easily. The themes are also fast and responsive, which search engines love. All these things boost your chances of ranking higher.

BigCommerce: Scalable Solutions for Growing Businesses


e-commerce website builder

BigCommerce is a true champion in offering scalable and effective solutions for ecommerce businesses. It provides all the tools required to create a stunning online store as unique as your brand. 

BigCommerce is considered one of the best ecommerce website builders for the following reasons:

Customizable Templates

The platform offers a range of customizable templates to help you make your store a true reflection of your brand. You can mold and shape them to match your brand identity perfectly. Customize colors, fonts, layouts, and even the placement of your products – it’s like having a design studio at your fingertips.

BigCommerce’s templates are designed to be responsive, meaning your store will look amazing on any device – be it a smartphone, tablet, or desktop. No more pinching and zooming to shop!

The best part? You don’t need to be a coding whiz to customize these templates. BigCommerce’s user-friendly interface lets you make changes with a few clicks. From clear navigation to strategically placed calls to action, these templates are like a map that guides your customers toward making a purchase.

Effective Built-in Features

BigCommerce is like an all-in-one, best ecommerce website builder. It has super-responsive, practical built-in features that make any template unique based on your brand’s theme. Some of them include the following:

  • Secure Payment Gateways: BigCommerce enables businesses to confidently accept online payments, including credit cards, digital wallets, and other popular payment methods. This ensures a safe transaction process for customers.
  • Customizable Shipping Options: The platform allows businesses to set up tailored shipping rates, methods, and rules to meet customer preferences.
  • Inventory Management: It offers robust inventory management tools, allowing easy product addition, automatic stock level adjustments, low stock alerts, management of product variations, and more.
  • Multi-channel Selling: You can even sell across multiple channels, from your website to social media and beyond, all from a single dashboard.
  • Technical Features: BigCommerce takes care of technical stuff like hosting, security, and updates, so you can focus on what you do best – growing your business.


Let’s talk about BigCommerce’s scalability. This best ecommerce website builder grows with you, no matter how big your business gets. 

Imagine starting with a few products, and before you know it, your catalog bursts at the seams. In that case, BigCommerce will effectively handle your ever-expanding inventory without slowing down or getting glitchy. Besides products, the platform also keeps up with your customers! 

BigCommerce’s scalability doesn’t mean sacrificing quality. Your store will still look fantastic, work seamlessly, and provide an unforgettable shopping experience, no matter how much it grows.

SEO Optimization

Like Shopify website builder, BigCommerce ensures your online store doesn’t just sit in a corner but gets the attention it deserves.

The platform gives you the tools to optimize your store’s structure, such as customizable URLs, meta descriptions, and keywords. You can easily fine-tune every detail that search engines love to see. 

BigCommerce’s templates are all search engine-friendly too! They load quickly, work smoothly on various devices, and follow the best practices that search engines adore. The platform also provides insights and reports on your store’s SEO performance. You can see what’s working, what needs improvement, and how your store is climbing those search result ranks.

Wix eCommerce: User-Friendly and Versatile

shopify website builder

Wix eCommerce is an all-in-one solution that’s user-friendly and versatile for your online store. Whether you’re a professional or just starting out, the platform offers a complete toolkit tailored to your needs.

With an intuitive drag-and-drop editor, you can create a stunning storefront without any coding skills. Here are some other reasons we included Wix Ecommerce in this list of the best ecommerce website builders:

Mobile-Responsive Templates

Wix Ecommerce knows that your customers are on the move, which is why their templates are mobile-responsive. Your store will look fantastic on any device – from smartphones to tablets and desktops.

These mobile-responsive templates offer something beyond just resizing. They reorganize the content and elements to create a seamless browsing experience. This means customers can shop comfortably without pinching and zooming to read product descriptions.

Even more interesting is that you can easily customize Wix eCommerce templates. It lets you tweak colors, fonts, images, and layouts to match your brand’s identity. 


Like Shopify website builder, Wix Ecommerce is also super versatile. Whether you’re selling physical products, digital goods, or even services, this platform adapts to your offerings like a chameleon. It’s like having a store always in sync with what you want to sell.

But wait, there’s more! Wix Ecommerce offers a range of payment gateways, so your customers can check out with their preferred methods.

Efficient Inventory Management

Wix Ecommerce also lets you manage your inventory effortlessly. You can: 

  • Track your stock
  • Add product variations
  • Set automatic out-of-stock messages

Think of it as an inventory assistant that keeps everything organized. Whether you’re selling a handful of products or managing a diverse range, Wix Ecommerce’s inventory management keeps things organized and hassle-free. So, you can concentrate on what truly matters: delivering exceptional products to the customers.

Advanced Marketing Tools

Wix Ecommerce goes above and beyond with its advanced marketing tools, giving you the firepower to boost your online store’s visibility and engagement. You can create targeted marketing strategies that convert visitors into loyal customers with tools like:

  • Customizable discount codes
  • Abandoned cart recovery
  • Personalized email campaigns

Squarespace: Building Beautiful Online Stores

From eye-catching design to seamless functionality, Squarespace is a comprehensive platform for anyone looking to create an elegant online presence. Some features making it the best ecommerce website builder are:

Customizable Templates

First off, Squarespace offers a range of stunning templates that are like works of art on their own. They are designed with creativity in mind, so you can customize them to match your brand’s personality. You can tweak colors, fonts, layouts, and images to create a unique storefront that genuinely stands out.

Device Compatibility

Squarespace also handles the technical details, ensuring your online store works flawlessly on any device. Whether your customers are browsing from their smartphones, tablets, or desktops, your store will maintain its charm and functionality.

Great Customer Experience

Squarespace’s features extend to every aspect of your store. From easy product management to seamless checkout, this platform ensures a smooth and delightful shopping experience for your customers. Its features include:

  • Selling physical and digital products like e-books, music, and courses
  • Integration with popular payment gateways
  • Easy checkout 

These perks work together to make Squarespace an all-in-one solution for your customers. After all, all your efforts are just to make them come back, right?


With so many website builders available, creating and managing an ecommerce online store is quite easy. Whether it’s Shopify website builder or Squarespace, all these platforms offer varying functional features for technical and non-technical users. You just have to choose one based on your preferences, and you’re good to go!